Growth by Design.
Not Chance.
Helping B2B companies maximise revenue from new and existing clients
James Guérin, Founder
About Me
Over the last 15 years, I have worked in B2B commercial growth, having been a Head of Sales, Growth Director, Chief Commercial Officer and Board Director.
I have done the selling, the relationship building, trained teams, managed complex pipelines and most importantly put scalable growth systems in place.
Now I support B2B companies across:
New Business - Ideal Client Profile Mapping, Sector Targeting, KPI & Target Setting, CRM Systems, Outreach Strategy, Pipeline Management, Pitch Delivery, Team Training, Sales Team Playbooks
Client Growth - Customer Success Frameworks, Upselling, Cross-Selling, Account Growth Planning, Contracting
Marketing - Account Based Marketing, Budget Planning, Marketing Strategy, Events/Webinars, Lead Generation, Resources, Download Guides
B2B growth is about consistency and structure, not just in one channel but across your whole commercial output.
I bring clarity to the chaos, with hands on advice, structure and support.
What Clients are Saying
“James was incredibly process-oriented during his time supporting us. By helping align our sales, marketing, and client growth functions, he brought a coherent structure to our strategy - keeping us focused on targeting the types of clients we do our best work with.”
Tom Katté, Founder at Katté & Co (acquired by Precis)
"Having James’ strategic direction as we’ve grown Farmhouse has been invaluable. Each month he helps us tick off key commercial actions and keeps the business moving forward. He is very much part of the team.”
Sam Pullin, Founder at Farmhouse